The Importance of Going Digital in 2021
OVID-19 has not only changed the way we live, but also our business strategies. Now, more than ever, it is paramount that we adapt our businesses for the better and place them within the digital world. 2021 is just around the corner and our companies will need to take the leap and go digital to have a chance of survival.
The way we operate on day to day basis has been altered, with face to face meetings and high street retail being left behind. We are starting the see the beginning of a new evolved era that many business owners were not ready for. It has been predicted that the majority of businesses will have no choice, but to invest in having a proficient online presence.
"What many considered optional became imperative overnight," - Forrester (Digital Business)
From what we understand, many business owners do not understand or see the benefit of going digital and are comfortable working in ways of the past. Don’t get me wrong, there is nothing better than pen and paper, but when our businesses depend on it, something needs to change. We have outlined the positives of taking your business online and the impact it can have for you:
The technology and resources available to businesses online is forever changing and staying in touch with these changes puts you immediately infront of your bricks & mortar competitors. If you are still undecided whether your business needs a website from your launch, it should always be something that you should consider in the near future.
Most consumers are looking online for information that will help them make smarter purchasing decisions. In fact, according to the eCommerce Foundation, 88% of consumers will research product information before they make a purchase online or in the store. This buying behavior trend emphasizes the importance of a website for today’s businesses. – Lyfe Marketing
Customers may have a preference of visiting your website first to explore your services and offerings instead of a face to face meet. Without a website, you a closing a door to all of those clients and only relying on those with enough confidence to come and see you in person.
To add to this, an email address or website URL is an expectation of a client when handed a Business Card or other Promotional Material and without them can look unprofessional and also unfinished. If we could offer any advice regarding taking your business online, we encourage you to ask yourself the following questions:
- What are my competitors doing and do they operate online?
- How will a website increase my current business?
- How much can I afford in my monthly advertising budget?
- Will I need to hire any additional staff to manage my online profile?
Having read our article, do you feel like you are ready to take your business to the next level? Are you ready to open that digital door and bring in a world of new opportunities? If you answered ‘Yes’ then get in touch with our team today. We specialise in helping businesses get online and generate those all important leads and clients. We all need to work together and support each other in the Post-Pandemic world. Make 2021 your year!